As a prominent sports retailer, Innovasport holds a special place in the world of athletic gear. In 2020, our mission was to guide the brand toward a more inclusive and approachable identity, redefining sport as an endeavor meant for all, not just high-performance athletes. The advertising campaign vividly portrayed this shift, highlighting diversity across sports, gender representations, body types, and experience levels.
I actively contributed to the creative and art direction of the entire project. Furthermore, we revitalized the brand's visual language, infusing it with a contemporary and dynamic essence using its existing assets.
Agency: Brands and People
Production: Story