Coppel, the retail giant of Mexico, has a whopping 1400+ stores across the country. Each year, as an integral component of our Christmas campaign, we create touching stories that remind people of the importance of family, love, and help them connect with our brand.
In 2020 (during the pandemic), I took charge of the entire project, overseeing everything from coming up with the story idea to making sure the production and post-production went smoothly. The end result was a video that not only resonated with our audience but also garnered significant attention, currently amassing an impressive 1.4 million views on YouTube.