In response to the pandemic-driven surge in outdoor sports, Innovasport launched a genuine communication campaign. I led the creative and art direction, curating a comprehensive outdoor experience, including camping, hiking, and trail running, while meticulously documenting this exciting adventure. In collaboration with various outdoor partners, influencers, and athletes, we forged a dynamic and impactful campaign.
The experience was filmed at Mineral el Chico, Hidalgo, Mexico.