Creativity and art direction for Coppel’s Spring Summer Fashion campaign.
Working closely with the production studio and director Ibon Landa, we crafted a dynamic and visually appealing piece to showcase the unique personality of each clothing line.
In addition to the 30" TV spot, we tailored various versions for different digital platforms, including bumper ads, videos optimized for Facebook, and Instagram Stories.
On this platform, our objective was to ignite inspiration among consumers while also offering valuable information about the latest fashion trends. To achieve this, we produced multiple videos in a style that echoed the main spot's energy, complemented by informative descriptions of the essential elements in each outfit.
Building upon the creative essence of the campaign, we executed an additional production to generate an array of digital content, featuring the participation of seven influencers.